Cloud Computing Trends

Greg Ness

Subscribe to Greg Ness: eMailAlertsEmail Alerts
Get Greg Ness via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

I came back Friday AM fresh from the FIRE conference Meeting of the Minds planning session in Seattle with a head filled with ideas about where the IT industry is headed and what it will mean for the networking industry.  Thanks to an animated and robust dinner discussion, which included Mark Anderson, Ty Carlson and Michael Pfeffer, I came to the conclusion that three forces will be combining in the near future to drive a revolution in the network industry.

Before I get to the three forces let me digress a bit and talk about the simmering preconditions for takeoff.  For Infrastructure 2.0 blog and Archimedius readers, these themes aren't new; yet they need to be rolled up to put the "Horsemen" in proper context.

Preconditions for the Revolution
The Peak IT meme is describes a collision between the ongoing expansion of IT infrastructure and rising per-unit management costs, from servers (see slide 4) to IP addresses.  Peak IT suggests that rising costs risk crowding out necessary, ongoing investments in productivity.  The result is a dynamic of continued falling productivity mixed with continued rising operations expenses, raising the specter of stagflation at the core of enterprise innovation.

The weak global economy could exacerbate the problem by shrinking investments in productivity even further for companies under new cost-cutting pressures.  Yet a slow economy may have little impact on the proliferation of devices joining IT infrastructure.

The Three Horsemen: Virtualization, Netbooks and Cloud Computing
Rising per unit server management costs combined with increasing energy demands are no doubt key drivers behind the adoption of virtualization.  Companies like VMware and Microsoft have capitalized on the growing expenses of server management and have introduced substantial innovations designed to reduce such costs.

Virtualization technology, in effect, creates an extra abstract arbitration layer between computer hardware and software, allowing a single hypervisor (computer) to run multiple virtual images of servers (as well as PCs), automating the setup and tear down of systems and introducing the ability to run multiple applications and even operating systems on a single computer.

Because hypervisors have automated what used to be manual labor, they make systems more flexible, dynamic and mobile.  A hypervisor becomes a network appliance of sorts, because the network terminates inside the hypervisor.  That evolution introduces higher velocities of change, including the potential to move server images from one hypervisor to another.

Microsoft's Ty Carlson told me last week about the sizzling potential of the netbook computer.  As Cisco predicts 14 billion IP addresses by 2010, Ty was quick to point out the likely widespread adoption of $300 netbook computers enabled by Intel's new Atom processor. Unlike traditional personal computers netbooks are very inexpensive and rely more heavily on the network for core functionality.  They are game changers from the standpoint of both volume sales and potential demands on wireless and network infrastructure.

As virtualization decouples applications from computer hardware; cloud computing leverages virtualization to go a step further, decoupling IT services from hardware.  It introduces new capabilities for cost reduction and efficiencies and makes the network more strategic to the IT industry.  Many definitions of cloud are swirling in the air, some overly optimistic and yet other definitions are already in production.

The Opportunity
Out there in today's world is the next Henry Ford or Bill Gates, with plans of how to leverage cloud computing to transform the delivery of computing resources.  At this point he or she is probably already responsible for delivering some hosting and storage capabilities and will use their existing cloud to leapfrog competitors.  They are already dealing with the myriad technical limitations of existing infrastructure and are planning ahead.

There are some significant barriers to the cloud delivery of enterprise applications.  Similar to the issues that faced enterprise apps delivered over the WAN (and the emergence of application front ends), most endpoint applications weren't designed to interact with servers in the clouds; they were designed to interact with hardware existing close by (on the same motherboard) as where they reside.

Changing the dynamics of these processes will require a great deal of changes in how applications, servers and storage solutions interact.  Yet that may be easier for Microsoft than Google's attempt to create and monetize enterprise cloud apps from the ground up.

There are also security issues that have confined virtualization into hypervisor VLANs (virtualization-lite).  Those issues will need to be addressed before the full power of virtualization and cloud are unleashed.

That is part of the reason why Cisco, F5 Networks and Microsoft are well positioned to translate their expertise and installed base into new capabilities aimed at unleashing the power of cloud, as a part of the new network vision.  They have strategic expertise and intellectual property that should allow them to monetize the map to cloud... versus making the leap with freeware.

Of course, both Google and Amazon have their own advantages, including core business strengths that don't make them dependent on cloud revenues for innovation.  They don't have to monetize cloud in the early stages.  Yet both will need to leapfrog decades of technical experience in order to compete with Microsoft.

While some detractors may criticize cloud computing as hype because there is such a broad range of potentials (from mature to emerging to practically impossible), yet few would argue cloud computing's potential to transform the shape of the data center industry.  Cisco's data center blog has some of the boldest and brightest commentary on cloud computing, virtualization and the data center.

These three horsemen (virtualization, netbooks and cloud) promise unprecedented new demands on the network because they introduce new levels of traffic, reliance, complexity and dynamism.  They will force a necessary evolution which some are calling Infrastructure 2.0 or dynamic infrastructure.

Today's mostly static network won't be able to keep up without massive increases in manual labor and risk (costs could escalate even faster and cannibalize the gains from cloud and virtualization initiatives); hence the case for greater network automation and systems capable of keeping up with the net effects of the three horsemen.

A recent panel (sponsored by Cisco and Infoblox [my employer]) is now available via YouTube.  Another panel, which will include Cisco, Infoblox, F5 Networks and VMware, will be held in San Diego on May 20th at the Future in Review conference.

I'll also be moderating a cloud panel on May 18 at Interop.  If you're attending either event feel free to stop by and say hello.  Or you can simply join the conversation here.

•   •   •

I am a senior director at Infoblox. You can follow my comments in real time at www.twitter.com/archimedius.

More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.